![]() "Whether it's our role as the new title sponsor of the Celebrity All-Star Game or the launch of The Block activation, we're putting on a full court press to reach our fans – both in Cleveland and those streaming from home with their favorite RUFFLES chips." "RUFFLES fans embody everything basketball culture offers – which is why we continue to bring them one-of-a-kind experiences to help fuel that passion through our NBA athlete partnerships, bold new flavor launches, and more," says Stacy Taffet, senior vice president of marketing, Frito-Lay North America. "We built The Block as a hub to celebrate DEW Nation's love for all-things basketball, music and culture on and off the court." "We're excited to bring the bold and unique style of MTN DEW to Cleveland for NBA All-Star 2022 – continuing the 3-Point DEW Zone tradition we introduced in 2020 and creating unique experiences for fans at home and local to Cleveland around our roster of NBA athletes that celebrate fans' love of the game," says Pat O' Toole, vice president, marketing, MTN DEW. The DEW Zone ™ (aka basketball's ultimate deep shot) returns to test the league's top shooters in the star-studded MTN DEW 3-Point Contest. MTN DEW returns as the official sponsor of the fan-favorite 3-Point Contest.And the RUFFLES 4-Point Ridge Line is back by popular demand! For every shot made from behind the 4-point line, RUFFLES and the NBA will donate $4,000 to support the Thurgood Marshall College Fund, a minimum of $40,000. For the first time, RUFFLES, the Official Chip of the NBA, will serve as the title sponsor of the 2022 RUFFLES NBA All-Star Celebrity Game. ![]() NBA and WNBA athletes Zach LaVine, Jayson Tatum, Collin Sexton, A'ja Wilson and Comedian Druski join a Grammy-nominated, multiplatinum artist to rock 'The Block'.The snack and beverage duo are giving fans unparalleled access to top players, musical acts, personalities, artists, designers and more. 9, 2022 /PRNewswire/ - This February, the hoops world collides in Cleveland for NBA All-Star 2022 as MTN DEW ® and RUFFLES ® come together to bring fans closer to the action than ever before. ![]()
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